logo
Dashboard
B2B
Businesses sell goods and services to other businesses via an online store or a website. Instead of taking orders by traditional methods like in-person meetings or calls, transactions are conducted digitally, which makes doing business easier
Businesses sell products to other businesses through B2B ecommerce, whereas individuals purchase products through B2C ecommerce.
As of 2020, the global B2B ecommerce market was valued at $14.9 trillion, almost five times the B2C market. In 2019, B2B ecommerce accounted for 13% of all U.S. B2B sales, but by 2023 this will account for 17% of sales.
In wholesale ecommerce, you sell products in bulk to anyone other than a consumer. Those products are purchased to be resold. In other words, if you're buying products for resale from a middleman, you're participating in wholesale ecommerce.
Retailers can view and purchase wholesale products by visiting wholesale websites on (or linked to) your website. They may operate similarly to your retail website (with wholesale pricing and quantities), or quite differently.
Online wholesale platforms allow users to buy goods from suppliers at a discount, otherwise known as a wholesale price.